PROJECT TITLE: Chocolate Chip Cookie Company

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MY ROLE:Brand Identity, Illustration, Layout

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PROJECT DURATION: 3 Months

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TOOLS USED: Illustrator, Photoshop

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TARGET AUDIENCE: Cookie Lovers

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THE BRIEF/OBJECTIVE:
Chocolate Chip Cookie and Co. is a family-owned, company based in Vegas. They take immense pride in their original recipes, ensuring that everything is made fresh daily and wanted to create a brand identity based on the logo they already had. 

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PROCESS:
Research and Discovery: It was important for the client that the cookie would be the main event when purchased therefore, we stuck with a clean design that was timely and minimalistic but chose round shapes for most marketing materials to add a sense of friendliness.

Concept Development: The owner has beautiful penmanship, and she wrote the slogan, "The best cookie you'll ever have." I vectorized it and made it a prominent part of the design and advertising to showcase pride and personality. This can be seen all packaging and marketing material.