top of page

PROJECT TITLE: Identidad Foundation

MY ROLE: Development, Brand Identity, Packaging, Illustration, Layout


TOOLS USED: Procreate, Illustrator, Photoshop, Wix

TARGET AUDIENCE: 1st generation and 2nd generation Latinx immigrants. Latinx Families. 

Identidad was created to help bridge the gap between generations in Latinx families. 

Research and Discovery: It was important for me to create something bold and impactful but easy to follow for older generations, such as my parents. I tested the website with the help of my parents to ensure it was easy to understand but still fun to follow.

Concept Development: Developed the graphics and website, as well as the Altar featured at The Springs Preserves of Las Vegas; to present the organization to the community. In collaboration with Mylofleur for Floral Design.


Dia de Los Muertos Alter at Springs Preserve:

Luna De Miel Logo-web.png
bottom of page