PROJECT TITLE: Identidad Foundation

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MY ROLE: Development, Brand Identity, Packaging, Illustration, Layout

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PROJECT DURATION: 3 Months

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TOOLS USED: Procreate, Illustrator, Photoshop, Wix

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TARGET AUDIENCE: 1st generation and 2nd generation Latinx immigrants. Latinx Families. 

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THE BRIEF/OBJECTIVE:
Identidad was created to help bridge the gap between generations in Latinx families. 

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PROCESS:
Research and Discovery: It was important for me to create something bold and impactful but easy to follow for older generations, such as my parents. I tested the website with the help of my parents to ensure it was easy to understand but still fun to follow.

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Concept Development: Developed the graphics and website, as well as the Altar featured at The Springs Preserves of Las Vegas; to present the organization to the community. In collaboration with Mylofleur for Floral Design.

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Website: https://identidadfound.com/

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Dia de Los Muertos Alter at Springs Preserve: https://www.instagram.com/p/CkkTWUXAqym/