PROJECT TITLE: STRAWBERRY RAINSHIMMER COSMETICS

Focus: The “Original Strawberry Lipstick”

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MY ROLE: Development, Art Direction, Brand Identity,

Packaging, Copywriting, Illustration, Layout

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PROJECT DURATION: Two Weeks

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TOOLS USED: Illustrator, Photoshop

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TARGET AUDIENCE: Makeup enthusiasts, the queer community, nostalgic millennials, ages 14 to 60

(because a splash of childhood wonder is timeless!).

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THE BRIEF/OBJECTIVE: Strawberry Rainshimmer is my whimsical alter ego and a beloved canvas for my creative adventures. Sometimes, I come up campaigns under it just for the joy of it!

 

This project was all about capturing that magical, nostalgic buzz we felt as kids in the 90s when we got our hands on those adorable, strawberry-scented makeup palettes. Think vibrant colors, playful designs, and the irresistible charm of childhood excitement!

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